Users see a website as the reflection of a business or an individual. It can also be the first document that you share with the clients. Irrespective of who you are addressing, you must make a website that looks decent and professional. Therefore you should know what makes a website attractive. An attractive website combines visual appeal with functionality, creating a positive experience for visitors. In this article you will learn the tips to improve website performance and also to improve website user experience. These tips will help you increase traffic on the website.
What Makes a Website Attractive
You may use any website development technologies but the basics remain the same. Check out the list of things that may help you develop a meaningful website. Whether you want to make an ecommerce website or want to make a website for business, these rules apply to all of them.
Clean and Modern Design
Make sure your website is not cluttered and has a clear visual hierarchy. Make use of the whitespace to enhance readability. Use of consistent design language (colors, fonts, spacing) will be very helpful in enhancing the overall customer experience.
Typography to make the website usable
Make sure you are using readable fonts with proper sizing and line spacing. Your font choices can make a lot of difference. Use something that not just looks attractive but goes well with your line of business. For example: if you want a website for school, the color selection can be bright but you may not use that in a corporate website.
Make use of Meaningful Colors
A well-chosen color palette that reflects your brand. Good contrast between text and background for readability. Therefore, make sure that you use accent colors strategically to draw attention.
High-Quality Images and Graphics
Make use of professional photos and custom illustrations. Infographics are important and you must make sure that the images support content. In addition, you should also optimize images for fast loading without sacrificing quality.
Responsive Design
One of the key points that makes a website attractive is its usability. The website should work well on all devices (desktop, tablet, mobile). It should also load faster and adjust itself with respect to the screen size. You can also download bootstrap templates free of cost, edit them if you are making a website on your own.
Engaging Content
Make sure the text content is well-written, concise, and audience-focused copy. Visual storytelling through images, videos, or animations also helps. In addition, you should keep updating the website on a regular basis.
Give proof of being Genuine
Customers want to see proof that you are not a fake company. There are ways to check if a company is fake or real. There are fraudsters who make false promises to make money. Therefore it is important to add testimonials, reviews, and case studies. Always have active contact details on the website and clearly written policies available on the website. In addition, HTTPS and trust badges also help. In the case of Software Ocean you can check Softrock Technologies customer ratings and reviews.
Interactivity and UX
User experience is one of the most important aspects of making a website attractive. You can use animated images or videos. You can also make use of form, chat and feedback forms to interact with your customers and attract more user engagement.
Software Ocean offers some of the best ecommerce website development packages along with other website development plans. You can join our family of happy customers and we will take care of everything else.