Digital marketing is important to get new customers and to grow your business. Therefore you should promote a website on the internet to increase your brand awareness and increase traffic on the website. It is important that more and more people know about your brand.
Ways to Increase Traffic on a Website
There are many ways to improve website performance or to improve brand visibility. Here are some tried and tested techniques to achieve this goal.
Search Engine Optimization
It is a systematic approach towards optimizing a website for search engines. This involved working on key website sections from website title to the content and images. You need to optimize everything for performance and aesthetics. You can also do it yourself or make use of our website optimization service. Not just that, some of our affordable website development plans also come with basic SEO. You can hire Software Ocean as your SEO agency and continue with the digital promotion.
This is the best way to increase website traffic organically. If you focus on search engine optimization, most traffic you get is legit and organic. SEO also helps you improve website speed and performance. As a result you can also improve website visibility on the internet.
In SEO, you need to focus on both, ON PAGE SEO and ON PAGE SEO techniques. These techniques help you increase website authority and ultimately improve website traffic.
Paid Promotion to Increase Traffic on Website
Paid promotion is the best way to increase website traffic fast. In this case, you get total control on the location where you want to run your advertisements. In addition, you also get control over the time zone and the most important control over the budget. You can define how much money you want to spend in a day or in a month. You can choose among paid promotion YouTube, paid promotion on Google or Facebook depending on your business needs. Instagram paid promotion is also one of the best tools to promote a website. But everything depends on the type of product you have and the customers you are looking for. For example: If you are running a B2B marketing campaign, Instagram campaign would not help much.
You can use these methods to increase traffic on a website depending on your budget and business requirement.
Google Ads
Google gives you an option to choose between search advertisements (sponsored ads in Google search), Display ads (they appear in image form mostly) on Google’s Partner websites. These partner websites are basically blogs and websites that sign up for Google AdSense. You can also run both advertisements to promote a website.
LinkedIn Marketing
If you are selling a product or service that will appear to a professional audience, LinkedIn is perfect. For example: if you are a software company selling small business sales management software LinkedIn is a good choice.
Facebook Marketing
Facebook is also one of the best marketing platforms because of its large number of users and reach. You can set your campaign based on Age, Gender, Geo location and many other parameters. You can choose a budget and start immediately.
YouTube Ads
YouTube is owned by Google. Therefore, you are running Google Ads only but on YouTube. Create a video about your business and if you are running a campaign, it will appear before the users play a YouTube video. This has been an effective marketing technique to get more business. As a result, more and more companies are keeping YouTube as their preferred marketing platform.
The paid promotion set up process is also fast and if you can afford, the returns are also good. In paid promotion, you only pay as per your budget and placement of ads depends on the current price of the keyword.
Word of mouth publicity
This is slow but one of the best ways to market a product. If customers speak about your product’s quality, you naturally get business. But making a positive image takes time and you need customers who are ready to talk about your brand. Many people use the product or service but very few would like to leave a review or share their feedback. Due to this, you need to run customer engagement campaigns and stay connected with them for positive ratings. But this does not mean you cannot speed up the process. You can hire influencers to talk about your products for accelerated results. Like many companies run television advertisements for the same. It gives you an initial push and gets you customers and the company starts getting the traction. If your product is good you get enough word of mouth publicity.
You can select any of the methods you like. If you want to start an ecommerce business or optimize a website for SEO, you can look at our store to find the right solution. In addition to SEO services we also have client management software for small business, society management software available in the store.