Most people today depend on search engines to get the information they want. Google is the most famous search engine but do you know how Google brings search results? The answer to this question is not simple because Google never answers this straight forward. This is obvious because Google algorithm is a business secret. But there is one thing it talks about very loud and clear is Search Engine Optimization or SEO. Irrespective of what different people claim, SEO is relevant and these SEO benefits will force you to invest your time and resources. Search Engine Optimization will improve your search rankings for all the search engines but here we are specifically talking about Google.
SEO Benefits
The list is long but to keep it short and simple, we have chosen only a limited number of points. Check the list below to understand the advantages of SEO.
Better Search Result with Google Listing
First of all, the most important thing is to inform Google that your brand exists in the market. Due to this, it makes a lot of sense. Google automatically registers your website after some days of launch but it is good to do the listing. The idea is to make sure Google finds your brand. In this we do manual listing of your website using google Webmaster panel.
The individual website pages (URLs), sitemap etc. are the common things to list in Google. Our ecommerce website development package and corporate website development offer free Google listings. This way, we inform the search engine that we exist and this helps Google find the brand.
Engaging UI is among most important SEO benefits
Out of all the benefits you will expect out of SEO, user experience should be on top of the priority list. You work on font, text and color scheme to improve the user interface of the website. Not only this, you also work on infographics to improve user engagement. The outcome is more time spent by users. If a person likes the website, it is possible that he or she shares this with others.
Increase in Traffic
SEO is an ongoing, time taking process but after some time you realize its worth. If you are regularly updating the website, improving the content and performance you start getting results faster. Backlinking works as cherry on the cake. As a result, you can increase website traffic.
Long lasting results
Results achieved via SEO are long lasting. Unlike Google Ads or any other pay per click ads where the traffic stops the moment you pause the campaign, SEO keeps working. You keep on getting users for months and years without paying a single penny for PPC ads.
Better Performance
When you do search engine optimization, you also work to increase website speed or improve performance of a website. You reduce the size of CSS and other files and use a good hosting service provider. As a result, the speed of the website increases causing overall improvement in performance.